You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing French.
ANA has found 316 results for you, in 271 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Comments on the paper by Miss Bernhard and Mr. Baur (French)

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
×

Citation

Bessis, P. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur-french-


Research papers

Comments on the paper by Mr. Wren and Mr. Taylor (French)

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
×

Citation

Bessis, P. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor-french-


Research papers

Example of application of advertising research (French)

Useful research can be achieved at various stages of the whole advertising process. First, motivation research about the pro duct and brand-image situation are a guide for the advertising policy (target-client, and effect aimed at). Concept and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
September 1, 1970
×

Citation

Vincent, M. (1970a, September 01). Example of application of advertising research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-


Research papers

An industrial marketing problem pricing of products for substitution(French)

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
×

Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution(French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution-french-


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
×

Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


Research papers

An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution" (French)

This research, worked out by a group of social psychologists and graduating students in sociology, was intended to analyse the "Movement of May” as experienced and lived by the youth from the Paris area. It is grounded on 25 interviews, carried...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Raymond Fichelet, Monique Fichelet, Maurice Jourdan-Laforte, Nicole May, Francoise Picq, Alain Duclent
June 15, 1969
×

Citation

Fichelet et al. (1969a, June 15). An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution" (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-essay-in-the-social-representations-and-feelings-of-the-paris-area-youth-in-connection-with-the-may-revolution-french-


Research papers

Brand switching models (French)

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
×

Citation

Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-switching-models-french-


Research papers

The media-product survey is not a panacea! (French)

The only variables which are taken into consideration in both media audience surveys and product market surveys are the socio-economic characteristics of the individuals in question. To define a target population for the purposes of an advertising...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Marcel Marc
June 15, 1969
×

Citation

Marc, M. (1969a, June 15). The media-product survey is not a panacea! (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-french-


Research papers

Strategic decision (French)

Company management is often faced with the problem of choosing between strategies with a multitude of consequences whose overall effects are difficult to assess. The manager is liable to overestimate the importance of some factors of which experience...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert Jeanteur
June 15, 1969
×

Citation

Jeanteur, R. (1969a, June 15). Strategic decision (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-decision-french-